Articles
2013
Donetsk National University of Economics and Trade named after Mykhailo Tugan-Baranovsky publishes thematic collection of scientific articles "Trade and market". Certificate of State registration of the print media № 403 dated 14.03.2016. The bulletin is in the list of academic editions approved by HAC of DNR, in which the main results of theses can be published (№1134 dated 01.11.2016 year). The collection comes with a periodicity of 4 times per year.
Issue 35
Marketing, management, entrepreneurial activity
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Shubin А.А. Methodological approach to formation of crisis management of a chemical enterprise marketing activity | 3 |
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Azaryan О.M., Krikovtsev О.О. Diagnosis of power interaction of marketing business system | 9 |
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Оrlova V.А., Volkogon J.G., Volkogon S.А. Modernization of the state tax service of Ukraine, as a factor of small business promotion | 18 |
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Fayvishenko D.S. International brand: methodological review of the effectiveness of Functional components | 28 |
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Shepelenko O.V., Granish S.A. Concept organizational and economic mechanizm anaging the advertising for consumer goods and services markets | 35 |
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Voitovych S.Ya. Meet consumer needs process in services of sanatorium-resort typeestablishments | 45 |
Economy of trade and services
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Omelyanovich l.A., Gladkova O.V. Investments are in trade: state and prospects | 54 |
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Davidjuk I.V. Tourism market in Ukraine: state and development prospects | 64 |
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Donets L.I., Prudnikova G.I. Conceptual approach to the diversification of the activity of a trade enterprise | 73 |
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Yermak S.A. Optimization of commodity supplies of trade enterprises on base of integrated ABC-XYZ-QRS-analysis | 81 |
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Morozova N.I. Formation of policy development pharmacies sets: adaptation approach | 91 |
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Комаrova L.А. Categorical use management as through improved retail chains | 100 |
Economic mechanisms of management an enterprise
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Guseva O.Y., Ivanova A.O. Improving the mechanism of strategic change in the context of effective development of company | 107 |
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Kravchenko Е.S. Theoretical aspects of the concept business model of enterprises | 116 |
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Lykova O.I. Analysis of outsourcing information security | 126 |
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Paltsun I.N. Compliance-policy as a component of the company’s corporative structure | 134 |
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Khlevytska T.B. System-synergetic view of the economic security management at enterprise | 142 |
Socio-economic aspects of development of national economy
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Zabarina D.A. Methodological recommendations of carrying-out of the diagnostics of financial and economic flexibility of the subjects of a real sector of economy | 149 |
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Ivanenko I.A., Reginia O.O. Development determinants of world gas market | 156 |
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Kuratashvili A.A. Global economic crisis: defining its causes and how to prevent global crises to continue | 166 |
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Stelmashchuk Y.A. Managing the process of ecological of agrarian sphere | 175 |
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Shepelenko O.V., Belopolska T.V. State adjusting corporate sector in the national economy globalization | 185 |
Record-keeping, finances and credit
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Kozhukhov D.L., Orlova V.O. The ways to improve the deposit guarantee system in the modern context | 194 |
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Kosova T.D., Pozdnyakov E.M. The system of the management of the credit risks of banks | 201 |
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Mugli O.M. Problem of loss of economic entities in conditions of libiralization of taxation policy | 211 |
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Papaika A.A., Melentyeva O.V. Analysis investment bank of Ukraine and ways of improving its efektivnostі | 224 |
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Pаpаikа О.О., Nоsachova I.V. The contributions at the deposit guarantee fund as a specific bank tax | 232 |
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Petrenko S.М., Babich О.Yu. Development of the structure of control subjects in the system of internal control of a proprietor at coal branch enterprises of a non-state sector | 244 |
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Sekerina N.V., Tereshchenko К.S. Place of deferred expenses in enterpise statement of financial position | 254 |
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Todoseychuk A.S., Popova I.V., Kononenko A.F. Quantitative measurement of bank financial reports capacity | 264 |
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Fedyuk R.S., Коrobitskiy А.А., Моchalov А.V. The necessity and importance of financial intermediaries | 272 |
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Cherevko Kh.L. Background and effects for financial instability of insurance organizations | 276 |
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Shevchenko V.V. The organizational improving of the Accounting Chamber of Ukraine at a regional level | 284 |
Issue 36
Mechanisms of enterprise management
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Aleksandr Shubin, Olga Guseva Elaboration the constraint system of model for selection the basic change strategy of enterprise | 5 |
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Valentyn Biliavskiy Feature theoretical and methodological foundations control of operational management | 16 |
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Natalia Vashchenko Methodological problems design concepts «Development company» | 25 |
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Tamara Govorushko, Nataliya Obushna, Yaroslav Rovniy Forming a system of factors of enterprise value | 32 |
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Oksana Grygorash The essence of category «Economic potential of the enterprise» based on an integrated approach | 43 |
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Kateryna Kovalevskaya Improveing top-managers productivity in machine-building holding company | 50 |
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Elena Kravchenko Cost-based optimization of enterprise business model | 61 |
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Olena Starodubtseva, Nataly Yeliseenko Managing communication flows IN M&A deals | 71 |
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Tetyana Khlevytska Evolution of social dialogue on stage organisational development of the enterprise | 80 |
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Nadiia Khorunzhak The logical and statistical information models and prospects of their use to diagnose the state funding process of budgetary institutions | 88 |
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Elina Vasylkonova Theoretical vision content of the concept «Reputation of the enterprise» | 102 |
Economy of trade and services
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Helena Azaryan, Anton Donets Scientifically practical approach to estimation of the competitive condition of the enterprise on market of the hotel services | 111 |
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Oleksandr Bakunov, Oksana Kreschenko Formation of strategy of goods stock management of trade enterprise based on category management | 119 |
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Olga Blagorazumova, Ganna Spaschenko Comparison of business entities in the area of trade process | 127 |
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Roman Blizkiy Development of resellers in the fruit and vegetable market: interaction problems | 139 |
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Anna Bratus Classification the main types of economic efficiency of trading companies | 146 |
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Marina Gorozhankina, Svetlana Plakyda Genesis of services formation and development | 155 |
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Valentina Malygyna, Olga Kholodova Arrangements of the protection of consumer rights in the goods and services market | 165 |
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Nataliya Sytnyk Features of commodity turn sphere material potential development | 173 |
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Ganna Spaschenko Complex market services as the main result of the markets as business entity | 180 |
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Diana Fayvishenko The methodological basis for the development of the food industry in Ukraine | 189 |
Socio-economic aspects of development of national economy
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Lidija Omeljanovich, Stanislav Chimiris Financial adjusting of sanitation business entities | 197 |
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Helena Bryl Component architecture of development of economic institute of money | 204 |
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Kseniya Gladchuk Initial public offering market: ways of development in Ukraine | 210 |
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Valeriya Lytvyn, Nataliya Korolіova Determinants of saving process and ways to intensify it in Ukraine | 217 |
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Larisa Ligonenko, Georgiy Piratovskiy Private and family business: the world situation and ukrainian reality | 230 |
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Valentina Orlova The mechanism and tools of realization of the programs of development of small and average business in Ukraine | 242 |
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Petro Putsenteilo Directions of improvement of state support for agriculture in Ukraine | 256 |
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Mykhayilo Saenko, Andriy Sava Substantiation of methodical approaches to assessments of social infrastructure and development of rural areas | 266 |
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Yulia Solovyova Forecasting of budget indicators: variative scenarios and implications of their implementation | 278 |
Marketing: theory and practice
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Anzhelika Balabanyts Performance measurement mechanism of enterprise marketing interaction based on synergism conception | 286 |
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Oleksii Belenkyi, Oksana Kuzgeleva Policy of promoting brands with the innovative features of product categories | 296 |
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Tatyana Maksimova Activation of brand promotion on the basis of communication | 306 |
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Irina Rvachova Special aspects of the integrated database model formation in the sphere of marketing competence management of enterprises | 313 |
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Olena Sardak Development of brief-case strategies by personnel-marketing management in enterprises | 321 |
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Nataliia Stelmashchuk Marketing strategies on the food market | 331 |
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Stanislav Bogatskiy Features of construction of marketing channels of promotion wholesale lotsproduction companies | 342 |
Innovation and investment development
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Oleg Golovinov, Mikola Golovinov Theory and practical aspects of the innovation market development in Ukraine | 352 |
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Sofiya Dovhan Innovative potential of increasing competitiveness of agrarian enterprises | 361 |
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Vjacheslav Sobolev, Lubov Donets Knowledge management as a constitutive component of innovative rearrangements in conditions of strategic changes | 372 |
